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11 Tips on Picking Right Keywords

It's extremely important to have a set of right keywords inserted into your web pages. Here are 11 tips that help you pick the best keywords:

1. Produce a list of key one- to three-word phrases that describe your products/services.

2. Spend some time coming up with synonyms that your potential customers might use for those products and services. Use a thesaurus to help you with this process.

3. Create a taxonomy of all the areas of focus in your industry.

It can be helpful to imagine creating a directory for all the people, projects, ideas, and companies connected to your site. You can also look at sites that are leaders in the industry and study their site hierarchy as a way to start your thinking about a taxonomy.

4. Broaden your list by thinking of higher-level terms of which your products or services are a subset.

5. Review your existing site, and extract what appear to be key phrases from your site.

6. Review industry association and/or media sites to see what phrases they use to discuss your topic area.

7. List all your various brand terms.

8. List all your products. If your site has a massive number of products, consider stepping back a level (or two) and listing the categories and subcategories.

9. Have your team step back and imagine they are a potential customer, and ask them what they would type into a search engine if they were looking for something similar to your product or service.

10. Supplement this by asking some people outside your business what they would search for, preferably people who are not directly associated with the company.

11. Use your web analytics tool to see what terms people are already using to come to your site.

CrossRoad offer church website design.

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About Us CrossRoad is established and run by Christian web designers. We offer ministries, Christian organization and churches website design services.